Wherever the winter road takes you...

SEGMENT Members with idle deposits and no current auto loan.

TARGET AUDIENCE Members ages 25 to 65 (data-defined by your demographics) who are in good standing and have taken out a personal loan within the past two years.

MESSAGE Highlight competitive rates and a limited time offer. Create an annual winter auto lending sale to mark the new year that gives members a one-time cash back incentive.

MEDIUM Personalized and signed letter from the staff explaining the benefits of share certificates, follow-up communications with educational resources.

INCENTIVE 2% cash back limited time offer.