RECREATION LOAN

Own The Trails This Winter

SEGMENT Communicate your rate to your existing members and prospective households in your field of membership.

TARGET AUDIENCE Members and prospects with an emphasis on those who live in rural areas.

MESSAGE Local loan servicing and community-based financial institution, 0% introductory rates, sweepstakes entry.

MEDIUM Postcard series with personalized messaging and payment examples for easy financing; supplement with social media posts.

INCENTIVE 0% APR for the first six months; $50 gas gift card at loan closing.