SEGMENT Identify individuals with misallocated savings (deposits to other financial institutions) via Money Movement Snapshot

TARGET AUDIENCE New or existing members making transfers to investments or external FI accounts, or those with checking accounts over a certain amount

MESSAGE Open a savings account and enjoy personalized service!

MEDIUM Deposit recapture campaign, and/or onboarding/reboarding campaigns with print and digital elements

INCENTIVE Tiered rates, checking and/or share certificate bundling offers, free transfers