WATCH YOUR SAVINGS SOAR!

SEGMENT Profile membership with high balances and/or external investments via Money Movement Snapshot Analysis

TARGET AUDIENCE Members with checking/savings accounts consistently averaging a certain amount, prospective members by profile

MESSAGE Educate members and/or prospects about the benefits of share certificates using tactics such as laddering to maximize income and earned interest examples

MEDIUM Personalized and signed letter from the staff explaining the benefits of share certificates, follow-up communications with educational resources

INCENTIVE Competitive rates, progressive rates based on account balance, referral bonuses