We've Got You Covered

STRATEGY Generate an awareness campaign for overdraft services and member privilege programs.

TARGET AUDIENCE Extract a list of members with overdrafts in the past year, or those who are new to the credit union and may be unaware of the service.

MESSAGE Reduced or eliminated overdraft fees; the simple financial safety net available to members.

CHANNEL Informational mailer with easy instructions on how to apply; brochure inserted into monthly statements; follow-up email.

INCENTIVE Save up to $300 a year on overdraft fees.