BALANCE TRANSFER

ACHIEVE FINANCIAL BALANCE

MEMBER PERSONA Individual carrying a low balance on their credit card with your credit union, or those likely making credit card payments to other financial institutions

STRATEGY Encourage members to transfer their current balance to a credit card with your credit union

TARGET AUDIENCE Analyze your members' ACH activity, targeting those making a certain number of recurring payments to well-known credit card companies, for example

MEDIUM Email and subsequent matching mailer detailing the offer and providing ways to apply

MESSAGE Transfer your high-rate balance to a credit union credit card

OFFER/INCENTIVE Process a free balance transfer (0% fee) and pay a lower interest rate for the introductory period