Digital Shopper

PERSONA Holiday shopper who uses online or digital apps for their shopping.

STRATEGY Incentivize them or create a sense of urgency to shop early this season. Encourage them to make sure their credit union's card is set as the primary in their favorite shopping app.

TARGET AUDIENCE Debit/credit cardholders, along with the option of adding mobile banking users who have a higher likelihood of using mobile shopping apps.

MESSAGE Santa couldn't handle the holidays without his MYCU card!

CALL TO ACTION Add your card to your mobile or online shopping apps and make xx purchases by xx date to get 2x points!