Holiday "Top of Wallet"

PERSONA Holiday shoppers who use their physical cards at POS terminals or through their digital wallets.

STRATEGY Incentivize members to ensure their credit union card is set as the primary card in their digital wallet, or is at the top of their physical wallet, for frequent utilization all season long.

TARGET AUDIENCE Targets range from general membership to current cardholders with no digital wallet.

MESSAGE Make us #1 in your digital wallet!

CALL TO ACTION Load your MYCU card into your digital wallet and receive exclusive offers and promotions!