New eWallet Users

PERSONA Nathan knows how a digital wallet works, but he hasn't been convinced to make the switch.

STRATEGY

Encourage card usage by being the first card in a member's digital wallet.

TARGET AUDIENCE

Cardholders who have not yet added their card(s) to any digital wallet.

MESSAGE Spend safely this holiday season instead of losing your wallet in the Black Friday fuss!

CALL TO ACTION Add your credit union card to your new e-Wallet today!