MEMBER PERSONA Individuals in need of extra funding for anything such as home renovations, college expenses, unexpected medical bills, or otherwise.

STRATEGY Target members meeting predetermined criteria to encourage opening a home equity loan with the credit union.

TARGET AUDIENCE Members with a credit union mortgage that have been making regular payments and are in good standing.

MEDIUM Informational mailer and companion email with easy instructions on how to apply.

MESSAGE Learn the practical uses of a home equity loan and how it can be the best tool you have to fund your home improvement projects.

OFFER/INCENTIVE Borrow up to 90% of your home’s value; choose monthly, biweekly, or weekly payments.