Stop Playing House

MEMBER PERSONA Members of any age or life stage looking to finance a new home.

STRATEGY Encourage members to open a mortgage with your credit union.

TARGET AUDIENCE Members with no mortgage with the credit union, in good standing. Groups then would be targeted by age and/or life stage with offers, imagery, and messaging tailored to each segment.

MEDIUM Postcard and email series with offer details and link/directions to online application with same-day decisioning.

MESSAGE Stop playing house and visit your credit union to begin your home buying journey— explore the financing options available to make home ownership possible.

OFFER/INCENTIVE Use our limited time offer by <date> and receive (XX) off towards closing costs.