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MEMBER PERSONA Kim’s credit usage tends to hover on the low end, even though she’s a responsible borrower and has perhaps had her credit union credit card for a while.

STRATEGY

Encourage card usage during the holiday season to increase balances and drive interest income.

TARGET AUDIENCE

Members with mid to low card usage levels, members with multiple cards, etc.

MESSAGE Are you done your holiday shopping? Grab the last-minute gifts with a credit union credit card.

CALL TO ACTION Open a new credit card online or in-branch and pay no interest during the holiday season.