HOLIDAY CREDIT CARDS
Rewards Program
MEMBER PERSONA Michelle, like the rest of us, loves cash back. She’ll want to take advantage of a great rewards program this holiday season, buying gifts for her family and friends.
STRATEGY Encourage current and/or prospective credit card adoption and usage with your card’s rewards features.
TARGET AUDIENCE Members with no credit union credit card, with an emphasis on those whose spending tends to peak during the holidays.