
Rewards Program
MEMBER PERSONA Michelle, like the rest of us, loves cash back! She'll want to take advantage of great rewards programs this holiday season, buying gifts for her family and friends.
STRATEGY Encourage current and/or [ropective credit card adoption and usage with your card's rewards features.
TARGET AUDIENCE Members with no credit union credit card, with an emphasis on those whose spending tends to peak during the holidays.
MESSAGE Earn rewards year-round and doubel rewards points during December. Redeem points for cash back and other special offers.
CALL TO ACTION Open a credit card online or in-branch and start earning rewards today!