FIRST-TIME HOME BUYER

TIME TO MAKE YOUR MOVE

MEMBER PERSONA First-time home buyers.

STRATEGY Target members likely to adopt and/or benefit from a home loan.

TARGET AUDIENCE All eligible credit union members likely to finance a home.

MEDIUM Full-color mailer with optional branding and monthly and/or quarterly statement inserts.

MESSAGE Apply for your first home loan with our credit union and receive low down payments, flexible term, and guaranteed same-day decisioning.

OFFER/INCENTIVE Complete an easy online application for loans with 10% down and waive the appraisal fee.