Activate and Use

PERSONA Members who still need to activate their cards to utilize them, need a debit card, and/or increased utilization.

STRATEGY Campaign to encourage targeted members to activate their card and/or increase usage of their card during the promotional period.

TARGET AUDIENCE Members who need to activate their credit card, or have an active credit card but no debit card, or have active credit and debit cards.

MESSAGE Limited-time 3X points on purchases and/or balance transfers.

CALL TO ACTION Activate your card and earn extra rewards on every purchase, now through the end of the year.