Incentivize to Increase Use

PERSONA Members need a nudge to start using their cards and "power users" who can increase their good payment utility to greater heights.

STRATEGY Increase average transactions per card during the campaign period (YOY) by increasing debit card usage and mobile wallet education to increase interchange income. Change member debit card payment behavior beyond the promotional period to gain consistent top-of-wallet/top-of-app status for payments made in-app, online, or at point-of-sale.

TARGET AUDIENCE Members without debit cards, unqualified Rewards Checking members, and mobile wallet tokenized members.

MESSAGE Experience the full benefits of utilizing your payment options.

CALL TO ACTION For a limited time, every 10 debit card transactions earns an entry for a chance to win a Visa Gift card.