Online Purchases

PERSONA Amit has a big family. He also has a credit union credit card, and his spending inevitably spikes every time there's a family event, such as birthdays, holidays, or major milestones like weddings and graduations.

STRATEGY Encourage members to get 50% more cashback by using their digital wallets and credit union credit or debit cards.

TARGET AUDIENCE Current and/or prospective cardholders.

MESSAGE 1.5% cashback on all online purchases using your digital wallet and the MYCU credit card!

CALL TO ACTION Activate your special cashback offer by using your MYCU card in your digital wallet.