SEGMENT Members looking to finance their new or new-to-them vehicles.

TARGET AUDIENCE Members over a certain driving age, with no current vehicle loan, and who have closed their vehicle loan in the past year.

MESSAGE Low rates, mobile app, online services, quick/instant approval. Add a comparison chart to show the amount of interest a member will save if they finance their vehicle at the credit union versus a local bank.

MEDIUM Direct mailer with an accompanying interactive email.

INCENTIVE Loan discount when you sign up for automatic loan payments through the end of March.