LOW RATES

Winter is Better in A New Car

SEGMENT A family or individual looking to replace their current vehicle with a new or used vehicle.

TARGET AUDIENCE Extract a list of your eligible members ages 25­-65 who have a checking account and a loan with your credit union, but no vehicle loan.

MESSAGE Competitive rates, no payments for 90 days, local loan servicing.

MEDIUM Postcard self-mailer with a unique URL to learn more about lending offers and link to an online application.

INCENTIVE Open a vehicle loan with your credit union and get a great new rate with no payments for the first 90 days.