BALANCE TRANSFER

Achieve Financial Balance

SEGMENT Encourage members to transfer their current credit card balances to your credit union's credit card.

TARGET AUDIENCE Analyze your members' ACH activity, targeting those making recurring payments to other credit card companies.

MESSAGE Transfer high-rate balances to a credit union credit card.

CHANNEL Email and matching mailer detailing the offer and providing easy ways to apply.

INCENTIVE Free 0% balance transfer plus a low interest rate for an introductory period.