SEGMENT An individual with a credit union loan— auto, recreational vehicle, personal, etc.

TARGET AUDIENCE Data mine members in good standing who have opened and not yet paid off their credit union loan.

MESSAGE Communicate the option to skip a payment on any eligible loan for a fast way to free up extra funds.

CHANNEL Mailer that includes a form to apply for a skipped payment with a follow-up email a few weeks later.

INCENTIVE Get extra cash fast when you skip a payment!