SEGMENT A member who has multiple loans held by your credit union or other lenders.­­

TARGET AUDIENCE Members in good standing who have at least one loan with your credit union, or those making regular payments to another financial institution.

MESSAGE Encourage members not to be afraid of debt and to consolidate their loans at the credit union for a lower rate.

CHANNEL Personal postcard with a unique URL to ease member fears and educate them about debt consolidation loans; follow-up email.

INCENTIVE Receive a personalized debt consolidation session with our lending team.