DEBT CONSOLIDATION

HIDING FROM DEBT?

MEMBER PERSONA An individual who has multiple loans held by your credit union or other lenders

STRATEGY Encourage the member to not be afraid and to consolidate their loans with your credit union for a lower rate

TARGET AUDIENCE Members in good standing who have at least one loan with your credit union, or those making regular undefined payments to another financial institution

MEDIUM Personalized postcard with a unique URL to ease member fears and to educate about debt consolidation loans with your credit union

MESSAGE Local loan servicing, online appointment scheduling, rate buy down

OFFER/INCENTIVE Lower your monthly loan payments and receive a 1% rate reduction