SKIP-A-PAY

SWEEP YOUR PAYMENT AWAY

MEMBER PERSONA An individual with a credit union loan (personal, vehicle, recreational, etc.)

STRATEGY Communicate the option for the member to skip a payment on any eligible loan with your credit union for a nominal fee

TARGET AUDIENCE Data mine members in good standing who have opened and not yet paid off their credit union loan

MEDIUM Skip-A-Pay mailer, including the form to apply for a skipped payment, with matching email marketing in the following days/weeks

MESSAGE Skip a payment on one or more eligible credit union loans, fee only applies if the request is accepted

OFFER/INCENTIVE Free up your cash and skip a loan payment