OVERDRAFT PROTECTION

WE'VE GOT YOU COVERED

MEMBER PERSONA Individuals who have incurred overdraft fees but remain in general good standing

STRATEGY Generate an awareness campaign for overdraft services such as member privilege programs

TARGET AUDIENCE Extract a list of members with X overdrafts in the past year, or those who are new to the credit union and may be unaware of the service

MEDIUM Informational mailer with easy instructions on how to apply for member shares/accounts, brochure inserted into monthly statements

MESSAGE Reduced or eliminated overdraft fees, safety net/no embarrassment

OFFER/INCENTIVE Save up to $300 a year with overdraft protection