PERSONAL LOANS

FREEDOM TO FUND YOUR GOALS

MEMBER PERSONA Individual with a favorable loan history with your credit union, or those making regular payments of a specified amount to other financial institutions

STRATEGY Encourage members to take out a personal loan to fund their goals (vacation/travel, recreational vehicles, etc.)

TARGET AUDIENCE Data mine members who have not opened a personal loan in the past year, sort by deposit balance

MEDIUM Single mailer or series with payment examples and easy online application, customized landing page with program details

MESSAGE Low rates, secured or unsecured, instant online decision

OFFER/INCENTIVE Receive up to 3% cash back of your total loan amount