Top of Wallet Strategies

Ensuring members' payments are top-of-wallet with your credit union is an essential strategy to boost transaction frequency and volume, increasing interchange fee revenue. This fosters member loyalty and satisfaction, as members associate positive experiences with their primary financial institution (PFI). Achieving top-of-wallet status positions credit unions competitively against larger institutions by highlighting the commitment to member-centric services and personalized financial solutions - ultimately driving both financial growth and deeper member relationships.