Contactless

PERSONA Joe uses his cards for online purchases but will likely be spending more in-person this year. He may not even be aware he can tap his phone to pay.

STRATEGY

Encourage larger and more frequent in-store transactions and contactless payments.

TARGET AUDIENCE

Debit and/or credit cardholders.

MESSAGE Did you know your card is contactless? Tap to pay at the register three or more times this month and receive a big bonus!

CALL TO ACTION Touch to pay in-store for at least three transactions (over $5.00) and receive X bonus points.