New eWallet Users

PERSONA Nathan knows how a digital wallet works, but he hasn't been convinced to make the switch.

STRATEGY

Encourage card usage by being the first card in a member's digital wallet.

TARGET AUDIENCE

Cardholders who have not yet added their card(s) to any digital wallet.

MESSAGE Spend safely; leave your wallet at home!

CALL TO ACTION Add your credit union card to your new eWallet today!