Balance Transfer

MEMBER PERSONA Michael promised to pay for Scott’s college tuition, but that was before his big bank credit card’s rate went sky-high.

STRATEGY

Lend members a hand during times of financial stress and encourage them to learn what a balance transfer could do for them.

TARGET AUDIENCE

Individuals with no credit union credit card, moderate to high monthly expenses, possibly with a credit union loan.

MESSAGE Get rid of rotten rates and transfer your balance to a credit union credit card. We’ll let you know if you’re better off switching or staying where you are!

CALL TO ACTION Open a credit card or transfer your balance onto your current card and receive a special rate extending through the holidays.