New Cardholder Adoption

MEMBER PERSONA Yonggang has been a loyal member of the credit union for years. However, he may have debit and/or credit cards with other financial institutions.

STRATEGY Encourage new and/or prospective members to open a new credit card account with your credit union.

TARGET AUDIENCE Individuals without your cards and possibly making routine payments to other financial institutions.

MESSAGE Don’t miss the “shopportunity” to enjoy the benefits of your fee-free card this holiday season!

CALL TO ACTION Apply for a credit card online or in-branch and receive a complimentary gift card upon approval!